Art director who grew up in some the best & worst places of the Bay Area.
I’ve got 4+ years in the industry between Freelancing & Agency Work. —
I used to write bios that made me sound like a “visionary brand disruptor" packed with every buzzword possible.
Now I just write like someone you’d actually want to work with.

Before ads, I was an executive chef,
working my way from the dish pit at the French Laundry to training under an original Iron Chef.
Before that, I studied Fashion Marketing, Styling & Photography at LIM.
Before that, I used to write graffiti. I still do, but really, I used to.
I’ve always worked with my hands, my eyes, and my gut.
I turn chaos into clarity. Problems into stories. Stories into culture. Culture into Impact.
And that’s a good feeling.

I believe in simple, brave, and profitable ideas bold enough to shift the conversation.
If I’m not cracking a brief or making strange, beautiful worlds with AI under the moniker of @SynthPuddle,
you’ll most likely find me at the neighbourhood bodega
or blow-drying my hair by riding my bike with no hands, enjoying music.
Whether it’s a campaign, a mural, or a scribble on a napkin, I care about what it says, how it looks, & why it matters.

Yeah, I’ve won awards for my copywriting, too, but I’m a tried & true Art Director.
I’m not trying to be everything — I’m focused on being damn good at the craft. The rest comes naturally.