Art director who grew up in some the best & worst places of the Bay Area. I’ve got 3+ years in the industry between Freelancing & Agency Work. — I used to write bios that made me sound like a “visionary brand disruptor" packed with every buzzword possible. Now I just write like someone you’d actually want to work with.

Before ads, I was an executive chef, working my way from the dish pit at the French Laundry to training under an original Iron Chef. Before that, I studied Fashion Marketing, Styling & Photography at LIM. Before that, I used to write graffiti. I still do, but really, I used to. I’ve always worked with my hands, my eyes, and my gut. I turn chaos into clarity. Problems into stories. Stories into culture. Culture into Impact. And that’s a good feeling.

I believe in simple, brave, and profitable ideas bold enough to shift the conversation. If I’m not cracking a brief or making strange, beautiful worlds with AI under the moniker of @SynthPuddle, you’ll most likely find me at the neighbourhood bodega or blow-drying my hair by riding my bike with no hands, enjoying the music. Whether it’s a campaign, a mural, or a scribble on a napkin, I care about what it says, how it looks, and why it matters.

Yeah, I’ve won awards for my copywriting, too, but I’m a tried & true Art Director. I’m not trying to be everything — I’m focused on being damn good at the craft. The rest comes naturally.