The fast-food industry is witnessing a transformative era led by plant-based pioneer Impossible Foods. Despite their rise, consumers remain apprehensive, often due to prevailing myths surrounding plant-based alternatives. Our goal: Debunk these myths.
Targeting health-conscious, climate-aware fast-food lovers aged 18–35, who are curious about plant-based alternatives, Burger King imagines a world where cows finally enjoy everyday human activities. Cows are dining out eating burgers, relaxing on beaches, & even visiting drive-thrus. BK highlights & demystifies the taste and nutritional merits of its plant-based offerings, showing that the switch to plant-based is not a sacrifice–it’s as delicious as traditional options, if not more. Burger King doesn't preach; instead, it invites everyone to embrace a tastier, more sustainable future that's appealing & accessible to everyone.
It’s 2025. You can now feed burgers to a cow. It's finally their turn to pull up a chair & taste the classic burger, & fix it up their way. WAIT WHAT... cow eating cow!?... NO! Why? Because Burger King’s plant-based burgers flipped their fate. Burger King imagines a realm where we follow a family of cows: “The Uddersons”, through a series of spots doing normal human things, finally enjoying everyday human activities. Free from becoming dinner… cows are thriving—dining out, relaxing on beaches, and even visiting drive-thrus. These will double as social content, reels & stories.
