Anywhere You Dare is Harley-Davidson’s response to a new generation of women riders who demand freedom on their own terms. Motorcycling, and Harley culture in particular, has long been male-dominated – but that’s rapidly changing. Women now make up about 21% of motorcyclists, double the share from a decade ago​ & female ridership is growing with younger generations. Yet, cultural stereotypes haven’t caught up: many still picture only burly men on Harleys, not realizing every fifth rider is a woman. This gap between reality and perception is a chance to spotlight badass women riders, invite more to join — and break free from a world of pressure, burnout, and expectations.

With stress at an all-time high & freedom feeling harder to find, we built on the proven insight that just 25 minutes on a motorcycle reduces stress by 38%. Inviting women to ride for peace of mind, power of self, & the thrill of daring for more. Transforming our bikes into powerful tools of mental wellness, unapologetic representation & female empowerment, removing the stereotypes & barriers women have already known for decades, resulting in proudly reclaiming what it means to “ride like a girl”: fierce, fearless, and free—Anywhere you dare to go.